About Us

At Kind Kiddo, we believe in the power of young voices and the transformative potential they hold. Founded by Leticia Vicini, a passionate fashion designer, mother, and advocate for diversity, inclusion, and equality, Kind Kiddo is more than just a brand—it's a movement.

As a mother of a boy and a girl, Leticia has always been driven by the desire to leave a better world for her children. She recognized the profound impact that positive, empowering messages could have on young minds. Children, with their openness to learn and kind hearts, are the perfect ambassadors for the values we cherish.

She envisioned a brand that celebrates and encourages every child's potential to make a difference, regardless of gender.

Kind Kiddo was born from this vision. Our apparel amplifies the voices of young changemakers, providing stylish and empowering clothing that encourages confidence, self-expression, and solidarity. Each design is a symbol of hope, crafted to make every child feel valued, accepted, and empowered to create a world where everyone is treated with respect and dignity.

Join us in nurturing the next generation of leaders. Together, we can plant the seeds of change and build a brighter future—one Kind Kiddo at a time.

.

Join Us & Get 10% Off Your First Purchase!

Sign up for our newsletter and enjoy 10% off your first purchase at Kind Kiddo! Stay updated with the latest news, exclusive launches, and more. Join the Kind Kiddo community and be part of a movement for equality and kindness.